About Us



Created by a German immigrant Martin Selley in Australia in 1939, SELLEYS is a brand with a story of more than 80 years. Back in 1959, SELLEYS developed a series of popular 'Doing-It-Yourself' products, such as all types of adhesives, sealants, coating accessories, etc.


From the 60's to 90's, SELLEYS has continued to grow strongly. Under the innovation strategy, Selleys launched a series of products which later became household names, such as SELLEYS LIQUID NAILS, SELLEYS NO MORE GAPS, SELLEYS WET AREA. Today, Selleys product portfolio has covered 13 market segments, including construction adhesives (adhesives, sealants, caulks), car care (detergents, polishing wax and lubricants), DIY (general glue and adhesive), household cleaning (strong household cleaners), coatings ccessories (pretreatment and application tools) and home gardening, among which there are more than 1,800 products of choices.


With the development in worldwide markets, Selleys has extended its territories to New Zealand and Asia. In fact, Selleys has been expanding to other countries and areas, including Singapore, Malaysia, Thailand, Hong Kong, Korea, Taiwan, Indonesia, Vietnam, China, the Philippines and Saudi Arabia for many years.


In Hong Kong, SELLEYS' key product "LIQUID NAILS " has completely changed the marketing environment of accessories in Hong Kong. SELLEYS will always adopt 'customer satisfaction' as a key philosophy with ongoing commitment to keep close attention to international trends, pursue superb quality and excellent performance, in order to serve our customers with world-class products.