Created by a German immigrant Martin Selley in Australia in 1939, SELLEYS is a brand with more than 80 years’ history. Back in 1959, SELLEYS developed a series of popular ‘Doing-It-Yourself’ products, such as all types of adhesives, sealants, coating accessories, etc.

From the 60’s onward
SELLEYS has continued to grow strongly

Under the innovation strategy, Selleys launched a series of products which later became household names, such as SELLEYS LIQUID NAILS, SELLEYS NO MORE GAPS, SELLEYS WET AREA. Today, Selleys product portfolio has covered different market segments, including construction adhesives (adhesives, sealants, caulks), Repair & fix (general glue and adhesive) and coatings accessories (pretreatment and application tools).

With the development in worldwide markets

Selleys has extended its territories to Asia region. In fact, Selleys has been expanding to other countries and areas, including Singapore, Malaysia, Thailand, Hong Kong, Korea, Chinese Taiwan, Indonesia, Vietnam, China, the Philippines and Saudi Arabia for many years.

Customer Satisfaction as a key philosophy

In Hong Kong, SELLEYS’ key product “LIQUID NAILS ” has completely changed the marketing environment of accessories in Hong Kong. SELLEYS will always adopt ‘customer satisfaction’ as a key philosophy with ongoing commitment to keep close attention to international trends, pursue superb quality and excellent performance, in order to serve our customers with world-class products.

Selleys x Nippon Paint

In line with Selleys’ global expansion plans, its operations and sales in Hong Kong are now managed by Nippon Paint. The brand completes the suite of home improvement solutions offered by the Nippon Paint group.